Skip to content

Know you’re making the right decisions.

Your finances have gotten complex. you no longer feel confident that you can make the best decisions for yourself.

Sometimes you have to make big decisions: 401(k) contributions, changing jobs, employee benefits. Sometimes you have to make life-changing ones: your company is going public, you’re buying a home. How do you know if you’re making the right decision? How does this all fit together?

FOUNDATIONAL WORK

We start our partnership with a process we have designed for women in their early to mid career in tech. That said, our process is simply a tool to get us to the right place; it’s not gospel.

Whatever is urgent for you is always the most important thing. If your company is going public soon and you need a plan for that, we do that. If you are desperate to consolidate your investment accounts into one place, we do that.

Our foundational work usually takes three to six months, though it can take as long as you need. Once we finish the foundational work, we move into ongoing care. Below is a template for the meetings we’ll have, and we will adjust according to your needs.

First,
are we a fit?

Schedule a call

Meeting One

Introduction and
Vision

We deepen, enrich, and clarify the vision of your ideal life that we started to create in our last conversation (before you were a client).

You meet the team. The team meets you. This is going to be a big relationship in both of our lives, and we want to start it off right.

We have just a few questions for you, and they’re the good ones: What do you want to get out of this relationship? What did you learn about money as a kid?

And we carve out time to really feel your way into what you want your life to look like in the next 3 months, 6 months, 2 years. 

Why do we spend so much time doing this? Because this work tells us the "why" of all the financial decisions you'll make.

If your vision is clear, the answers (often) are obvious.

We don’t talk numbers...unless you want to.

MEETING Two

Get Organized
We need a stupid amount of data to fully understand your financial situation. You ideally have all that information nicely organized or know where to easily get it.

Ha! Well, the purpose of this meeting is to accomplish both those things: We get the information we need, and you walk away knowing where all your financial information is, perhaps for the first time.

MEETING Three

Obstacles And Cash Flow

Brass-tacks time. This can be one of the most energizing meetings for our clients.

Exploration meeting.

That vision of your ideal life? The one that you immediately started thinking about all the reasons you couldn't do? Let's step through those obstacles one by one.

We use a specific framework to help guide you through identifying obstacles and also what, how, when, and who is going to help you surmount them.

Also, especially if you have a feeling of "where does all my money even go?" we will get a clear idea of your income, and then where it goes. This helps make decisions about spending and saving and funding your goals.

MEETING four

Plan Presentation

Perhaps for the first time, you get a consolidated overview of your total financial picture.

We structure this meeting around managing risks and planning for opportunities, and we help you identify what actions to take in your financial life now.

The best part for clients is often the modeling we do, which shows you that yes! That crazy thing you want to do is actually...doable!

MEETING Five

INVESTMENTS AND STOCK COMPENSATION

You’ll walk away understanding how we propose to invest your money, how your company stock works, and with a written strategy for your company stock.

You'll walk away understanding how we propose to invest your money, how your company stock works, and with a written strategy for your company stock.

MEETING SIX

WHAT ELSE?

If we didn’t cover this in the previous meetings and it needs its own dedicated time, we can schedule meetings for:

  • Spending Review
  • Insurance
  • Estate Planning
  • Going deeper into previous topics
  • Your specific brand of chaos




TRANSITION TO ONGOING CARE...

ONGOING CARE

The impact of the foundational work is felt more and more over time, as we know you and your finances better and can more effectively help you navigate life’s choices and opportunities.

Each year we have a comprehensive annual meeting (our Annual Renewal Meeting). This is the keystone of our work with you year after year. We use this time to look at your entire financial life—past, present, and future—and to set the direction for the upcoming year. (Learn more about our Annual Renewal Meeting.)

We understand that your life doesn’t happen once a year. So, we also meet with you throughout the year as needed. Some years, your life will be steady. Other years, you will have a lot going on. Our biggest responsibility? To Be There When You Need Us. We structure our business so we can do just that. 

In addition to meetings, throughout the year we help you with specific financial issues:

Q1: 

  • provide your tax letter to your CPA (CPAs tend to love this)
  • facilitate IRA contributions (including backdoor Roth IRAs)
  • send our annual client book gift (to give you a new, interesting perspective on money)

Q2-Q3:

  • review your tax return (throughout the year)

Q4:

We also want and expect you to reach out to us when you need guidance in anything that has come up in your life. A new job offer? Want to buy a home? Having a baby? Company going IPO? Let us know so we can help you.

What to expect from us

You can expect us to meet with you at least once a year, and sometimes several. Outside of meetings, you can expect us to work on technical aspects of your financial life behind the scenes (open enrollment, tax return review, insurance review, estate planning review, etc.), reaching out to update you or when we think you need to do something.

You can also expect us to be here when you need us. This is the essence of our relationship: here when you need us.

Financial planning is not an emergency room, but nor does it always fit neatly into a set number of meetings each year.

What else you can expect:

  • Cash flow (saving and spending) recommendations
  • Tax-focused recommendations: charitable giving, stock compensation, etc.
  • Written strategies for the parts of your financial life (stock compensation, insurance, etc.)
  • Investment management and advice
  • Client email newsletters, bringing you up to speed on the stuff that can affect you. And animal photos.

What we expect from you

Our work together is a partnership.

Everything that goes into a good partnership is what we want in our relationship with you: respect, open communication, and participation.

And please reach out to us when life happens. We want to help!

Flow is a virtual firm, so we conduct our meetings via videoconference. Outside of meetings, we communicate by email.

Want to get a better sense of how we work together? We have all our clients review and sign our:

Client Engagement Standards

Flow’s annual advisory services are “all-in-one”

You get both comprehensive financial planning and investment management.

WHY DO WE INVEST YOUR MONEY?

Because our job is to help you achieve the life you want to live. Your investments are one of your biggest tools for achieving that life. We make sure that your investments are coordinated with your other financial decisions in support of that ideal life. Learn more about the benefits you would receive from investment management. 

Please note: Because we want all the tools at our disposal to help you live your ideal life, investment management is required when working witih Flow.

HOW DO WE INVEST YOUR MONEY?

We believe that “Life is interesting. Investing shouldn’t be.” And we’re guessing your life is pretty darn interesting at times.

We truly believe that the best way to achieve your investing goals is to invest in a portfolio that is broadly diversified, simple, tax-efficient, and low-cost, whether you have $10k or $10M. 

[If you are looking for more “advanced” or complicated investing strategies, then we are likely not a good fit for you. Thankfully, there are plenty of other planners who are!] 

If you’ve never had anyone else manage your investments for you, that’s okay! We have plenty of conversations before actually doing anything.

We custody (i.e., keep) our clients’ investments at Schwab. We work with GeoWealth to provide efficient, reliable implementation of the strategies that you and we create for your investments.

HOW MUCH it costs

We agree to a flat, annual fee at the beginning of our work together. You pay it either monthly or quarterly.

We provide you with your quote—stated in dollars—after our second consultation.

We review the fee every 12 months. If your financial circumstances have changed, your fee will also change.

How fees are calculated

Our fees start at $10,300/year for a single person, $12,360/year for a couple.

We calculate our fee based on “assets under management” (your investments account that we manage for you). You can use the table below to calculate what your annual fee would be, subject to the minimum annual fee stated above. 

ASSET RANGE
FEE CALCULATION
$0-$1,000,000
First $1M in Assets
1.00% (The minimum annual fee takes precedence.)
$1,000,001-$3,000,000
Next $2M in Assets
0.50%
$3,000,001-$15,000,000
Next $12M in Assets
0.25%
>$15,000,000
Assets exceeding $15M
0.15%

A fee quoted in dollars is the most transparent way of quoting your fee. You know exactly how many dollars you’ll be spending to work with us.

We believe fees that stay the same for an entire year reduce conflicts of interest.

We want you to reach out to us whenever you have important questions. Like an “all you can eat buffet,” without the lamentable aftereffects. Your fee doesn’t change as a result.

Company stock.
401(k)s.
Savings rate.

Yes, but what does it all MEAN?

Sign up for weekly-ish emails​ to learn more
I want financial clarity

Investment portfolio for Flow to manage = $2,000,000
You're single.

Your fee for 12 months = $15,000 ($10,000 for the first $1M and $5000 for the next $1M).

Investment portfolio for Flow to manage = $0
All your money is in your 401(k). You're a couple.

Your fee for 12 months = $12,360.

Whether you’ve had professionals manage your investments before, or you’re completely new to it, we want to make sure you understand the whys and hows of Flow’s investment management approach.

We abide by a few simple, important principles when we invest your money:

Your 401(k) has a clear purpose: It supports your lifestyle when you become financially independent (aka, retire). But what goal does your regular investment account (“taxable brokerage” account) serve?

If the goal an account serves isn’t clear, it is hard to know how to manage it, and it’s hard to know how well you are progressing towards your goal. To provide that clarity, we encourage our clients to have one goal for each account, be it investment accounts or bank accounts.

Costs are one of the only things you can control as an investor. Low costs are proven to be highly correlated with out-performance. How does Flow keep costs low?

  1. Use investments with low annual expense ratios.
  2. Minimize the cost of buying and selling.
  3. Pay attention to taxes.
Flow constructs investments portfolios out of two basic components:
  1. High-volatility/high-return investments, like stock funds and real estate investment trusts (REITs)
  2. Lower-volatility/low-return investments, like US government bond funds and high-quality US corporate bond funds
Bonds are what help you sleep at night when it’s March 2009 and you’ve just watched the stock market lose half its value. If you want the chance for more growth—and you’re okay with the risk of loss—we invest your portfolio more heavily in stocks and real estate. We do not “chase yield” in bonds, by buying higher growth, higher volatility bonds. Even though, yes, the interest rate on government and high-quality corporate bonds is low, painfully low.
We do not allow taxes to “wag the investment dog.” We do try to minimize taxes in the following ways. Note: Remember that the biggest influences on long-term investment returns are cost and asset allocation (balance of stocks and bonds). Optimizing taxes is icing on the cake.
KEEPING YOUR EXISTING INVESTMENTS 
If you come to us with an existing investment portfolio, you might already own a bunch of stuff (technical term). Ideally, we could sell everything and move directly into our investment models, to make your investing experience consistent and efficient. In IRAs, we don’t have to worry about taxes if we sell something at a gain, so we can do just  this. In taxable accounts, we do have to worry. So, we evaluate everything you own and determine whether it makes sense to keep it, sell it, or donate it.
TAX-EXEMPT BONDS
If you are in a high tax bracket and have bonds in a taxable account, we use tax-exempt bonds.
“ASSET LOCATION”
Asset location is matching up the tax characteristics of an investment with the tax characteristics of an account so as to minimize taxes across the entire portfolio. That means that we try to place:
  • Taxable bonds in pre-tax IRAs
  • Tax-efficient stock funds in taxable accounts
  • Foreign-stock funds in taxable accounts
  • Real estate investment trusts in Roth IRAs or HSAs.
As a result, your taxable brokerage account, your IRA, and your Roth IRA will not hold the same investments.

Having more money doesn’t mean you need a more complicated portfolio. Simplicity means you better understand your investment portfolio, and understanding it means you’ll manage it better. Conveniently, simplicity is also often synonymous with “low cost.”

To that end, we use investment models with 4 basic, broad-market funds (5, if we’re using tax-exempt bonds).

If multi-billion-dollar endowments can successfully invest in a low-lost, broad-market portfolio, then so can you.