What Clients Really Care About (from our 2023 and 2024 Client Feedback Surveys). Do You Agree?

Two Block People on either side of a piece of wood for a table with a multi-colored puff ball above them.

After two years of annual client-feedback surveys, I have learned two important things:

  1. I suck at writing client-feedback surveys.
  2. Talking with a financial planner who really knows and cares for you is extremely valuable. Maybe the most valuable.

As for #1, let’s say only that I am thankful for clients who, as it turns out, run customer-feedback surveys for giant tech companies and are experts in the matter, and furthermore are willing to share their thoughts after year one’s sub-optimal effort.

Moving on…

As you read below about what clients get out of meeting and talking with us, I’d love for you to take a moment to imagine what it could be like for you to have someone (a financial planner) in your life whom you could meet with and talk with in this way. Would you love it as much as our clients do? If so, what is holding you back from working with a planner?

The not-well-made-but-still-useful 2023 survey and the 2024 survey gave us many insights, but the biggest one across both surveys was: Clients value meeting with us. A lot. (Most clients, most of the time.)

From 2023’s survey, we learned that clients want meetings more proactively scheduled between their Annual Renewal Meetings. We had been proactive about scheduling that one, lynchpin meeting every year. But we often then left it up to them to reach out when they wanted to meet mid-year. (Turns out, wanting to meet and getting around to scheduling a meeting are two very different things. As a result, some clients weren’t meeting with us as often as they wanted.)

So, in 2024, we made a simple but surprisingly powerful change: In our annual meeting, we scheduled not only next year’s annual meeting but also a mid-year meeting with the client.

Usually, that mid-year meeting is six months out. If there is something specific going on in a client’s life that needs sooner or more frequent conversations, we schedule meetings accordingly. Clients now always have at least one meeting with us on the calendar, which you know is reassuring! (Well, almost always, because I can’t guarantee anything.)

From 2024’s survey, we learned that, out of many different things we do for clients (tax return review, open enrollment advice, email reminders, etc.), clients value the meetings, or perhaps more accurately, the conversations with us the most.

Why do clients get out of these meetings? The meetings can (paraphrased from the survey responses):

  • Remind clients of The Big Picture
  • Provide accountability
  • Answer tough questions
  • Give peace of mind
  • Provide reassurance that someone is looking at all this finance stuff and that the plans are on track (or that we’ll tell you if they’re not!)
  • Help you navigate big life events (like having your first child)

What Does This Mean for How We Serve Clients?

Happily, I don’t think we need to change much in order to honor the feedback we got from clients. We’ve worked hard over the last several years to find a cadence of meetings and a focus for our meetings each year that serves both our clients and us well. (As it turns out, serving one well is often synonymous with serving the other well.)

The cadence of:

One Big, Comprehensive Annual Renewal Meeting
+
One Mid-Year Check-In Meeting

is good for most of our clients most of the time.

Some clients, some years, need more meetings. Either their lives or their finances are going through something challenging or complex (Having a baby! Moving! Going through an IPO! Buying a home!), and we simply need to talk more frequently. Cool. That’s the nature of the work. It waxes and wanes.

You’d like to think that “finances! So objective! So number! I can certainly just create a well-defined process and calendar around this, press Start, and off we go, in perpetuity.”

And yet. And yet.

One of my favorite ideas is that my job as a financial planner is “to be there when you need us.” Hell, it’s even on our website!

The challenge? “When you need us” is pretty unpredictable. So how do we run our business so that we can reliably “be there for you when you need us”?

I need two things to be able to honor this value:

  1. the time to meet with you
  2. enough of the the right energy to meet with you

To get both of those things, I think the solution is:

  • Have few enough clients. Fewer clients = lower level of recurring work = I have space in my calendar and a sense of “spaciousness” for those higher-need situations.
  • Having a personal practice like meditation. This helps me show up for you in a way that is grounded, receptive, and curious.

We already do those two things (though I benefit from continually reminding myself of their importance). So I won’t be making any dramatic changes based on these survey results.

Sure, there are some tweaks to further refine how we work with clients. I can’t imagine that will ever go away. But we seem to have gotten the most important stuff right, and I want to continue to enable me and the rest of the team at Flow to continue to do that.

Other Things Clients Value

Lest you think that the only thing clients get out of this work are our sparkling conversational skills, clients also called out that they value:

  • Us following up with them to make sure their tasks get done
  • Quick responses
  • Attention to detail
  • Knowing that they can reach out to us any time about pretty much whatever
  • The personal updates in our quarterly client newsletter (Everyone always wants to know about Janice’s cows, Yerim’s and my dogs, the family trips, and sometimes the not-so-pleasant updates, like scary health diagnoses!)

I’ve only done feedback surveys for two years now, so there’s a lot we haven’t asked clients about. But it was interesting (and helpful and reassuring) to see this trend already just two years in.

I’m looking forward to exploring more aspects of our client relationships and service and value in future years and see what else we can unearth from our clients. The goal is always to identify what our clients want and need, not what I think they want and need, to be happier with both their relationship with us and with their lives and finances.

Would you find it valuable to work with someone who deeply knows you and your finances and who is committed to being there for you when you need her? Reach out and schedule a free consultation or send us an email.

Sign up for Flow’s twice-monthly blog email to stay on top of our blog posts and videos.

Top 11 Reasons that People Reach Out to Us for Financial Planning Help

1 pink and 1 blue block women sitting across a white table from each other

Do you recognize yourself in any of these situations?

While everyone’s finances are complicated (if nothing else, because their lives are complicated), there’s actually a fairly short list of reasons that people reach out to us, to work together.

I hereby present to you the most common reasons that people want to work with us. In no particular order:

  1. I have a giant pile of company stock. I know I’m supposed to do…something. But I’m paralyzed.
  2. Um, my company just filed to go public. I haven’t done anything to prepare. Halp!
  3. My company is probably going to go public soon. I have a ton of options (RSUs, stock) in my company, and I want to do the right thing.
  4. I just went through an IPO. Now I have a lot of company stock, and more coming, and OMG what am I supposed to do? I don’t want to get killed on taxes.
  5. I make way more money and have way more money than anyone in my family ever has, and I have no idea how to handle it.
  6. Finances have gotten too complicated. I don’t know how to confidently manage them any more. I’m afraid I’m doing something wrong.
  7. I have all this cash. Like, a lot. Too much.
  8. We had a giant tax bill last year, and I don’t want to go through that again.
  9. I need to leave my job. I need to not work for a while. I am burned out. But that’s scary and I have no idea how to do it. What about health insurance?
  10. I’m getting married, and we need help joining our finances and learning how to manage them together.
  11. I want to retire early.

(An aside: Before writing this list, I thought about it for a while. Then I wrote down all these reasons, thought and wrote some more, then counted them, and ta da! An exact 10! It’s as if the gods wanted me to have a clickbait-worthy title for this blog post. Then I thought of an 11th. Dammit.)

Our work together ends up addressing waaaaay more than these reasons, of course. Financial planning is, or at least should be, a remarkably comprehensive endeavor. Just look at how we run our Annual Renewal Meeting if you want some flavor. It’s just that no one has ever scheduled our short intro call because they wanted to talk about, oh, their estate planning documents or disability insurance coverage. (Which are super important! Make sure you have that stuff done!)

Are you dealing with one of these situations yourself? Reach out and schedule a free consultation or send us an email.

Sign up for Flow’s twice-monthly blog email to stay on top of our blog posts and videos.

Disclaimer: This article is provided for educational, general information, and illustration purposes only. Nothing contained in the material constitutes tax advice, a recommendation for purchase or sale of any security, or investment advisory services. We encourage you to consult a financial planner, accountant, and/or legal counsel for advice specific to your situation. Reproduction of this material is prohibited without written permission from Flow Financial Planning, LLC, and all rights are reserved. Read the full Disclaimer.

What It’s Like to Work with Flow: The Annual Renewal Meeting

Two Block figures face each other across a tabletop that has 3 pieces of white paper on it.

Most people have no idea what working with a financial planner is like.

Every prospective client I speak with has questions about what it’s like to work with us at Flow. While nothing can replace the actual experience, I hereby swear to write as much as necessary to paint that picture! No word left unturned!

Let’s start with our Annual Renewal Meeting.

Why? Because it is the keystone of our ongoing relationship with you, year after year.

Did you notice that we call it a Renewal Meeting, not a Review Meeting? That’s on purpose! Yes, we review the last year so we can celebrate your accomplishments and progress. More importantly, we renew your vision, your energy, and the plan to bring that vision to life. I think that’s exciting!

How You Can Use This Post

While I’m writing this primarily for those of you who might want to work with us at Flow, I can see it being potentially useful for several groups of people:

You are looking for a financial planner. You can judge whether Flow might be a good fit for you, and you can use our description to help evaluate other planners and their services.

You are already working with a financial planner. You can see if we’re providing something for our clients that you’re not getting from your planner (and would really like to get). Or maybe it’ll simply reassure you that your planner is great or “thank goodness they’re not like those Flow weirdos.”

A Disclaimer (Naturally): Things Always Evolve

After over eight years in business, I have tried a lot of different ways of doing things. Many things. Many ways. So, it’d be foolish to imply that the way I approach the Annual Renewal Meeting now is definitely the one I’ll still be using in five years. But I also have experimented enough to know that the current way is good and sustainable and I’m in no rush to change it.

(I wrote an article for an industry blog explaining why I moved to the Annual Renewal Meeting from my previous approach.)

Why You Should Care about the Annual Renewal Meeting

If I had to choose a single reason that the Annual Renewal Meeting is important to you, I’d say: It forces you (and your partner) to set aside meaningful time to sit with, think about, and talk about your life and finances.

Left to our own devices, most of us won’t do that. Sure, we’ll low-key worry about our finances all the time, but we won’t have an actually helpful, organized conversation about it. Why would I do that nonsense? Amorphous anxiety makes me feel alive, alive I say!

Isn’t that a ringing endorsement of working with a financial planner? “Work with me! I’ll…schedule time on your calendar!”

But of course, you know how important that actually is sometimes. Having sat with enough clients in this way for years now, I find it kinda beautiful to observe what often comes out of this time and focus, especially with a third party (i.e., me, in case that wasn’t obvious) who really cares about you being happy and fulfilled.

But wait! There’s more!

You are more confident and comfortable, because now you know what’s actually going on across your entire financial life. How has your net worth changed, and why? How are your investments performing? Are you on track to max out your 401(k) by year’s end? How much cash do you have?

You now know what you need to change, instead of just stressing over what might need to change. Your life and finances change over the course of a year. Someone needs to figure out how you need to change your finances in response. That’s us. We’re the someone.

You know which top one or two priorities to focus on. You’d be overwhelmed if we just gave you an undifferentiated list of all the stuff you need to think about and do to improve your finances.

You can get excited about what comes next! Most of us get trapped into thinking about only the demands (and joys!) of the now. We neglect to look ahead to what we can build our lives into. The Annual Renewal Meeting is your chance to do that, along with someone who’s an expert not just in personal finance, but in your personal finance. (Again, me. That expert is me.)

Behind the Scenes: How We Prepare for the Meeting

Of all the hours spent on the Annual Renewal Meeting, the vast majority of them are spent behind the scenes, us beavering away, invisible to you. You’ll see the results of that work in the meeting, and I thought it might be helpful to see how we do that work.

#1 Understand the Big Picture

We want to start with a strong handle on the Big Picture of your financial life, kind of like looking at the picture on the boxtop of a jigsaw puzzle. When we start at that Big Picture level, we better understand how the details fit in, and we can more usefully discuss any issues you bring up.

To build that picture for ourselves, we look at:

  • Your Written Plan (your statement of financial purpose, goals, and net worth)
  • Your answers to our pre-meeting questionnaire
  • Notes from last year’s Annual Renewal Meeting and meetings since then
  • Recent email conversations
  • Our “Future Meetings” document (a “dumping ground” Google doc where we record thoughts throughout the year as we think of something that might be important for you)
  • Tasks previously assigned to you or us

In all this prep, we use a “past/present/future” framework to try to create a unified picture of your life. We want to understand what has come before (and what we can learn from it), what’s happening now (that’s the only stuff we can change), and what might happen in the future (that we should start thinking about and maybe planning for).

We’re regularly building a list in the backs of our heads of: What are your strengths? What are the opportunities for you to improve? What are the most urgent and/or important things for you to focus on?

#2 Review the Financial Planning Technical Stuff

We review a long list of technical things in your financial life. This part is probably more along the lines of what you’d expect of a meeting with a financial planner. Maybe you’re interested in the specifics, or maybe you glance over the list and think, “That’s cool. Looks like you know what you’re doing. Carry on!”

Would you benefit from reviewing these parts of your financial life, as we do for the Annual Renewal Meeting? 

  • Education funding: Investments, savings rate, account balances for your kids’ education
  • Cash flow/Savings rate: For financial independence (retirement), shorter term goals
  • Paystub review: 401(k) and HSA contribution status, anything … peculiar on your paystub
  • IRA Contributions: Eligibility for IRA contributions (direct Roth, backdoor Roth) and a plan for when to contribute and how to fund the contribution
  • Cash cushion: Cash you have vs. cash you need, a plan for the “too little” or “too much,” interest rate
  • Company stock: Concentration in your total portfolio, sales strategy, upcoming expiration dates, options-exercise strategy
  • Your child’s age: If they’re turning 16, auto insurance and liability insurance; if they’re turning 18, preparation for them becoming legally independent (like HIPAA release)
  • Your age: Changes to your contribution limits for your 401(k), IRA, or HSA; eligibility for withdrawing penalty-free from retirement accounts
  • Withdrawal rate/dollars: If you’re living on your investment portfolio, both historical and projected
  • Coast FIRE analysis: If we suspect you might be close to or in Coast FIRE (Don’t know what that is? More or less no one does. Read the linked blog post. It’s a powerful concept!)
  • Estate planning: Documents (like a will and power of attorney), beneficiary designations (reviewed every other year)
  • Insurance: Life, long-term disability, homeowners or renters, umbrella liability, auto, etc. (reviewed every other year)
  • Taxes: Check in on your relationship with your CPA, revisit any parts of our tax-return review that warrant it, and several more tax-related topics:
  • Tax strategies for an unusually high or low-income year: IPO years (high income/tax rate!) or sabbatical/layoff years (low income/low tax rate!) give us fleeting opportunities: charitable donations, Roth conversions, selling investments at a gain, etc.
  • Charitable giving: How much you are giving vs. how much you want to give, how you’re donating the money (credit card, stock, directly to charity vs. Donor Advised Fund, etc.)
  • Net Worth: Change from last year, explanation for change, and whether that change is acceptable or you need to change something
  • Account consolidation: Opportunities to simplify your financial life by reducing the number of accounts you have—either bank accounts or investment accounts

#3 Review Investments

Accounts We Invest for You

We can do the most for the investments we manage for you. We look at:

  • Your Investment Policy Statement (a document that states what we’re investing for and the high-level strategy for investing). Does it need to change due to changes in your life?
  • Your actual investment portfolio. How closely is your portfolio abiding by the strategy in the IPS? Has it veered away from it? What changes do we need to make to bring your portfolio back to target?
  • How much cash is in your portfolio (more of an issue for clients living on their portfolios). Do we need to generate more?
  • Special investments you own, like company stock or other concentrated stock positions. How concentrated are you?

We send this review to you several days before the meeting, with a video explaining our review and any changes we recommend.

Why do we do this part ahead of time? Because usually you just want to know that we’re paying attention to it and to know generally what’s going on in your portfolio. Beyond that, we’ve usually found that clients don’t have many questions. So, I’d rather use the meeting time for you to talk, instead of me droning on about your investments.

Accounts We Don’t Invest for You

We don’t (usually because we can’t) manage certain accounts for you, for example, 401(k)s, HSAs, education 529 accounts, and company stock plans. We do, however, still make sure they’re invested appropriately for you:

  • Are your investments low-cost enough?
  • Is the account invested with an appropriate balance of stocks and bonds (i.e., your “asset allocation”)? Do you need instructions for how to “rebalance” it?

If it’s an HSA, we look to see if you have been withdrawing money from it to pay medical bills. Yes, I know that’s the whole purpose of this account, but usually clients are better off using it as a retirement account that they don’t touch for many years.

And sometimes clients have “play” accounts: accounts that they invest on their own, usually in individual stocks, crypto, or other “gambles.” The only thing we monitor here is the size of the account. Has it grown to be too large a part of your total investment portfolio?

#4 My “Woo” Preparation

All the prep I just described is essential. There is no Annual Renewal Meeting without it. And by itself, it’s enough! You can have a good, even great, meeting with it.

I have found two practices that make me even better at running an Annual Renewal Meeting:

#1 Five to ten minutes of savanasa-like rest after reviewing all these details. Savasana (translated as “corpse pose”) is the final pose of any physical yoga practice. It looks a lot like just lying there, eyes closed. ‘Cause it is. It is an opportunity for your body to integrate all the benefits of the physical practice you just finished.

As a financial planner, I take a similar short period of quiet and reflection (I might even close my eyes!) after all the heavy Brain Work. And this savasana helps me just sit with all that information, integrating it at some unconscious level. I have found that I emerge from the savasana with a better understanding of what is truly the most important thing for you.

#2 Five-minute meditation right before the meeting. This tames the Monkey Mind a bit. With a calmer mind, I can simply be more present with you. I am more likely to truly “hear” you.

Told you…kinda woo.

The Actual Client Experience: What Happens in The Meeting

So far, I’ve told you nothing about your experience in this Annual Renewal Meeting. It’s been all “me me me.”

What do you experience, as a client? Behold:

Before the Meeting

We ask you to give us some information:

  1. Fill out a questionnaire
    You can see our questionnaire here. (We have a slightly different questionnaire for our clients who are living off their investments.)
  2. Provide a recent paystub
  3. Make sure that all your financial accounts are up to date in our financial planning software

We can still have a useful meeting even if you provide us with nothing (I know because this has happened not a few times). It’s just more useful when we get more input from you.

You should also receive an email with a short video review of your investments (as described above) in the week prior to the meeting.

During the Meeting

Here’s what we talk about in the meeting itself:

Check-in

Yeah, yeah, there are always the basic conversational pleasantries that make the world go round. I genuinely enjoy seeing dogs and cats and babies and seeing what you’re eating for lunch and hearing about your latest vacation or even the latest chaos at work.

This usually leads pretty quickly and naturally into you talking about what’s on your mind and heart, which will end up being the focus of the meeting.

strengths, opportunities, and priorities

We like to lay out early in the meeting our high-level assessment of your finances: 

  • Strengths: from a good savings rate to a lot of flexibility in your investment portfolio to demonstrated grit in your career or personal life
  • Opportunities for improvement: Could your cash cushion be usefully higher? Do you still need to get your estate planning documents drafted?
  • Priorities: Of all the parts of your financial life, what are the few that we think best deserve your time today and your work in the near future?
Review the last year

We review your answers to these three questions, which we asked in the client questionnaire:

  1. Tell us about one thing you’ve done in the last year that you’re proud of.
  2. Tell us about one thing you’ve spent money on in the last year that brought you joy.
  3. Tell us about one organization or person you gave money or other resources to that made you happy!

This discussion helps reinforce how to use money to bring joy and meaning to your life. Sounds pretty helpful for making financial decisions moving forward, eh?

This personally is one of my favorite parts of the meeting: it’s a celebration.

Review net worth

Net worth is one of the few metrics we track every year. We want to know how it’s changing and why. Did the stock market help or hurt? Did you save a lot? Spend a lot?

Over time, we generally like to see it go up. But not always! Depends on your plan.

Review goals

We review your goals (which we record in your Written Plan):

  • Have you accomplished a goal? (always fun to check those off)
  • What progress have you made towards existing goals?
  • Do you have new goals?
  • Have the priorities of your goals changed?
  • Are some goals not really important to you anymore?

This is not a complex process. It is, however, incredibly valuable. This part of the meeting, using the Written Plan as guide, provides a simple structure to make sure we’re still making financial decisions “in the right direction.”

What you want to talk about

Although I’m dedicating only a few sentences to it here, this is perhaps the most robust part of the. meeting. Depending on what you want to talk about, we can go deep technically and emotionally. We want you leaving the meeting with a deeper understanding of what you need to do and why.

What we want to talk about

This is the stuff that we prepared ahead of time.

Wrap up

We’ve just spent two hours talking about a lot of things; you’re not going to take all that with you. This wrap-up helps cement in both our minds the parts that you will carry with you.

We do three things:

  1. Schedule the next meeting. (It’s comforting to everyone to know this is on the calendar!)
  2. Agree to the work we each have to do after the meeting.
  3. “What are you taking away from our conversation today?” Your reflection here is another favorite part of the meeting for me. It’s such a satisfying window into your brain and heart.

After the Meeting

We send you an email, listing the tasks that we agreed to in the meeting, and provide full notes from the meeting.

I hope seeing “behind the curtains” of our Annual Renewal Meeting (the what, why, and how) gives you a better appreciation for the practicalities of working with us. Armed with such information, may your search for a financial planner be more informed and more confident!

Would you like the comfort and confidence that comes with such a thorough annual focus on your life and finances? Reach out and schedule a free consultation or send us an email.

Sign up for Flow’s twice-monthly blog email to stay on top of our blog posts and videos.

Disclaimer: This article is provided for educational, general information, and illustration purposes only. Nothing contained in the material constitutes tax advice, a recommendation for purchase or sale of any security, or investment advisory services. We encourage you to consult a financial planner, accountant, and/or legal counsel for advice specific to your situation. Reproduction of this material is prohibited without written permission from Flow Financial Planning, LLC, and all rights are reserved. Read the full Disclaimer.

Meg’s Musings: On Being a Financial Planner

Block Women is to the left of the image with a black background cutout overlayed a brown wood wall.

Back from several days in San Francisco—celebrating my wedding anniversary, admiring a friend’s potato-shaped dog, meeting with a handful of clients, enjoying the hell out of San Francisco, and generally “checking out” from the daily grind—it’s prime time for another edition of Meg’s Musings.

Technical, Behavioral…and Bureaucratic

In my profession, “real” financial planners know that in order to serve our clients well, we need two kinds of knowledge:

Technical. This is what almost all our education and training is targeted at. How does the tax code work? How much insurance of what kind do you need? Etc. Those letters after my name (CFP®, RICP®)? Those are almost entirely indicative of technical knowledge. You want facts? I got yer facts. Right here.

Behavioral. This is a more recent entrant into the canon of Good Financial Planning, but it’s a growing focus, and at least my entire professional community is on board. This is the work of acknowledging clients’ emotions, and using emotions and behavior to improve their lives and finances. (I also, as it turns out, have letters for this domain of knowledge! I just don’t usually use them. But if you like, you can imagine RLP® after my name. That stands for Registered Life Planner®.)

The longer I practice, and more time the federal government, state governments, and corporations have to “improve” things, the more I believe a third knowledge category deserves acknowledgment:

Bureaucratic. This is the category of knowledge that we must bring to bear when we actually want to implement all the strategic and tactical decisions my clients and I make. And I think it gets more obvious and important every year.

A fantastic example is the knowledge required to roll over an old 401(k). Most clients understand the technical and behavioral merits of doing this. But Oh. My. God. Have you tried to roll a 401(k) to another account at all recently? If you have, maybe you already know what I’m about to say. If you haven’t, just ask your friendly local financial planner.

From inefficient processes (“Really? You have to mail me a check? And then I have to turn around and mail that self-same check to the new 401(k) company?”) to outright mistakes (“What do you mean you deposited my old Roth 401(k) money into my new pre-tax 401(k)?”), it can be a nightmare. I have an entire blog post dedicated to avoiding common 401(k) rollover mistakes.

After years of observing and helping clients roll old 401(k)s into new 401(k)s or IRAs, we’ve accumulated quite a list of tips and tricks to help it happen, perhaps not quickly, but successfully and without giant mistakes.

That is, in my opinion, a tremendous value we financial planners can offer to clients, who might otherwise:

  • Not do it at all. Like the client who left their old 401(k) alone for over 10 years, resulting in the money getting sent to the state’s unclaimed property division, whence it is proving extremely difficult to extract it, or
  • Do it and something ends up wrong. Like the client whose after-tax/Roth money was deposited in the new 401(k)’s pre-tax account. Don’t worry, we resolved that. or
  • Do it, push through all the hurdles, actually do it correctly, but be uncertain and stressed out along the way.

Prior to “retiring” (to be a stay-at-home dad) back in 2016, my husband had worked for several years (as a software programmer) at a company that produced security software. He used to characterize his job—at first jokingly, and increasingly cynically over time—as writing code to undo the effects of the shitty code that other people had already written. Yes…there’s obvious value in undoing badness, but damn, wouldn’t it just be better if the shitty code never existed?

In that same spirit, this Bureaucratic Knowledge is one of those incredibly useful things we financial planners provide…that I really wish we didn’t have to. It’s just getting us back to Net Zero. It’s just undoing the negative value that institutions have created. It’s not creating positive value. But I’m at least glad that we have the expertise to help clients navigate the bureaucratic BS more successfully and less stressfully.

Clarity on what you truly want is a magic unlock. It’s worth (constantly) working on.

As I mentioned at the top, I recently spent several days in San Francisco, where I used to live, pre-children.

I still love San Francisco. I love walking its streets. I love taking MUNI and BART. I love the food (I packed two loaves of Acme bread in my suitcase to take home). I love the staircases and public parks.

And during many of my visits since moving out almost 15 years ago, I used to yearn to live there again. During this recent visit, I found myself enjoying all that San Francisco has to offer, but without that yearning.

I was trying to figure out why my reaction to San Francisco was so purely appreciative this time, not tinged with yearning. It seems linked to another experience I’ve had recently: on various occasions walking around downtown Bellingham (where I live) with either my mom or a daughter, I’ve observed myself feeling deeply contented. So deep and thorough was this contentment that it felt heavy, tangible.

I think I can attribute these pleasures to two things:

  • Getting older. I turned 48 earlier this year. Being that 80-year-old woman rocking on the front porch who doesn’t give one sh*t what other people think? #goals I have a working hypothesis that women, much as we are born with all the eggs we’re ever going to have, we are also born with all the f*cks we’re ever going to have. And, as with eggs, we shed those f*cks steadily over our lifetime until arriving at a point when we, ta da! have no more f*cks to give.
  • Working explicitly, for years now, to clarify what I truly value, and taking explicit steps to use my time and money to support those things. You know, the answer to, “If I were to die tomorrow, what would I regret that I never did?” And it doesn’t hurt (from this perspective, at least) that I had to deal with a diagnosis of and treatment for Stage 0 breast cancer starting in August 2023; that has a way of focusing one’s attention. 😑

(Yes, I’m also affluent, healthy, lucky, etc. And there are plenty of people who are all those things…and also unhappy.)

In the past few years, I’ve really started prioritizing What Truly Matters to Me over the usual stuff that it’s so easy to fall into. That has meant I finally took my daughters (and my husband) to a long-yearned-for trip to London and Paris. I planned a lot for it. I saved for it over a year or two. I arranged work so that I could really be present on my travel and not constantly peeping back into work. And it. was. amazing. Everything I expected and more.

I better carved time out of my calendar to attend my kids’ track and cross-country meets and other school events. To start working with a personal trainer. I’ve spent more of my money getting together with my brother’s family because his daughter is the only cousin my kids have, and they get along so well.

I’ve started caring less (I still care…just less) about how my business stacks up against other people’s businesses. I decided that my focus was going to be making enough money, serving my clients well, and enjoying the work as best I could (i.e., paying to outsource or delegate the work I didn’t).

All that is great! But what are the flip-side implications of prioritizing all those things? It means that I simply can’t afford to live in San Francisco right now. I’d have to change how I run my business or my family life in major ways in order to do so. I think that used to make me sad. But I think it used to make me sad because I it felt like giving something up without acknowledging what I was prioritizing or gaining in return.

And while San Francisco is a great city, and I certainly wouldn’t sneeze at the idea of living there again, living in a great city like that isn’t in my top 5 right now. The work I’ve done to figure out what my top 5 is has been long and difficult and, ultimately, has made me a much more content person.

(Disclaimer: Contentedness of course subject to change at a moment’s notice, but I am optimistic I’m on the right path.)

Perspectives on the Financial Planning Profession. We’re Out There!

While I was in San Francisco, I met up with a few clients to just Talk Life (okay, and the occasional options-exercise strategy).

I met one client for lunch at Duboce Park Café on an unimpeachably beautiful day. I’ve been working with him for…Oh, I could look this up, but it’s probably two or three years. (Hey, there, guy! Yep, I’m talking about you.)

While I’m going to paraphrase tremendously here, he observed that he doesn’t hear any of his friends or colleagues talk about their financial advisors in a way that sounds anything like his relationship with me. He also recounted a conversation he had with a friend who asked him if he was still going to therapy, and he responded, Well, kind of. “What do you mean, kind of?” I meet with my financial planner every few months. “????”

As much as I preen at being viewed as The Only Emotionally Aware Financial Planner In the World, I will share with you what I shared with him: More of us are out there! I might be rare in a gigantic financial services industry, in my efforts to center the work on The Human instead of on The Money, in my efforts to continually dig into what my clients want their lives to look like and then to make financial decisions that support that life and set of values. But I’m definitely not alone.

In just the 8.5 years since I’ve been running my firm, I’ve noticed an absolute explosion of interest in, attention to, and training and content to support advisors becoming more human-centric, more emotionally attuned, more aware of the impact of behavior on financial outcomes, etc.

But I also recognize that I’m at a slight advantage over my client in knowing the financial planning landscape, being a financial planner and all. For Regular Schmoes out there, looking for a financial planner, I imagine that for every exposure they get to a planner like me, they get 1000 exposures to advisors from the likes of <insert name of gigantic financial institution here>. And while I have never worked at said gigantic financial institutions and don’t closely know advisors who do, I’m just gonna go ahead and bet that the vast majority of them—perhaps through no fault of their own—have a more money-centric approach to financial planning.

If you’ve never experienced the kind of financial planning that I (or my close colleagues) practice, it’s probably impossible to imagine if you’re accustomed to the service at Big Name financial companies.

Maybe I am, maybe I’m not the right financial planner for you, but I’m happy to connect you with other financial planners who operate in a human-centric way. Reach out and schedule a free consultation or send us an email.

Sign up for Flow’s twice-monthly blog email to stay on top of our blog posts and videos.

Disclaimer: This article is provided for educational, general information, and illustration purposes only. Nothing contained in the material constitutes tax advice, a recommendation for purchase or sale of any security, or investment advisory services. We encourage you to consult a financial planner, accountant, and/or legal counsel for advice specific to your situation. Reproduction of this material is prohibited without written permission from Flow Financial Planning, LLC, and all rights are reserved. Read the full Disclaimer.

Focus on these Few, Important Parts of Your Auto Insurance

Block Woman stands in focus in the background with two blurry red cars in the foreground that have crashed into each other.

My husband pointed me to this recent, kinda insane Twitter thread about auto insurance: 

It tells story after story of people doing or saying “dumb” things about auto insurance.

You get enough such stories strung together and you start to realize, “This isn’t the consumer’s fault. It might be their problem, but it’s (often) not their fault. They’re not doing these ‘dumb’ things because they’re dumb or subject to magical thinking. The system is simply too complicated to understand (alongside the umpteen other systems they need to understand…oh yeah and don’t forget their job and family obligations).”

That plus the fact that some clients have been goggle-eyed at the increase in their auto insurance premiums and, lo’, this blog post was born.

We are not insurance agents or brokers (originally typed as “borkers,” and let me tell you, that almost stayed) here at Flow. Such people have already written lots of articles across the internet that explain every aspect of auto insurance. I’m not interested in recreating that. (You should absolutely work with an auto insurance agent or broker in order to fully understand your coverage.)

I’m coming from a perspective of knowing enough about auto insurance and having worked with many a client to figure out the most appropriate coverage for their total financial picture. I have learned what to focus on…and what to safely ignore.

Auto insurance policies can provide a lot of different kinds of coverage. I don’t care about most of them. They’re nice-to-haves.

I want to discuss the short list of items in an auto insurance policy that we review on our clients’ policies—and that you therefore might focus your energies on. We believe they are the most likely to protect you against catastrophic (or even just really painful) financial damage, while keeping premiums as low as possible.

Liability Coverage

When I look at my auto insurance policy, this is formally called “Bodily injury and property damage Liability.” It covers your legal liability when your accident injures another person or damages someone’s property, i.e., when you’re sued by the person you hit.

Now, if you get an Umbrella Liability coverage—which we generally recommend to our clients—you’ll likely need to max out this coverage anyways. But even in the absence of that requirement, this is probably The Most Important Part of your auto insurance.

Why? Because it protects against the most catastrophic financial costs: being sued. While the cost of repairing or replacing your car is bounded (by the value of the car or a replacement car, more or less), people can sue you for any amount they want.

We generally recommend our clients max out their liability coverage.

Deductibles

Setting deductibles too low is probably the most common mistake we find amongst our clients. They’ve set their deductibles to, say, $250 when they could be much higher (usually $1000 is the highest available).

Why do I recommend they raise their deductibles? Because it will lower their premium.

What makes that an acceptable trade-off? The fact that they have plenty of cash to pay that extra $750 if they submit a claim. If you don’t have much cash lying around to pay the possible bill yourself, then yes, you should probably keep your deductible low. In my opinion, deductibles should be set in coordination with your cash emergency fund: the bigger your cash cushion, the higher you can afford to set your deductible.

This logic applies to both Comprehensive (covers the cost of repairing damage to your car by an event other than a car collision, such as theft or vandalism) and Collision (covers the cost of repairing damage if your car overturns or if it hits another car or object) deductibles.

Underinsured/Uninsured Motorist Coverage

That Twitter thread mentioned at the start features a “Plaintiff’s personal injury litigator” who says he recommends to all his friends and family that they get lots of underinsured/uninsured motorist coverage.

Anywhere from 5% to 25% of drivers are uninsured, depending on the state.

Which really really sucks when they hit you. Their lack of insurance, it turns out, ain’t payin’ any of your bills.

There are two parts of this coverage:

  • Underinsured Motorist Bodily Injury: This covers costs for damages you (and a few other related people…see your insurance policy for details) incur, including medical expenses and lost wages.
  • Underinsured Motorist Property Damage: This covers the cost of repairing your car. If your car is a beater 👋, then it’s not very worthwhile.

We generally recommend our clients pay for underinsured motorist coverage and tailor the “property” damage coverage to the value of their car.

So, take a look-see at your auto insurance and make sure that you at least have these three categories of your policy set appropriately for your situation, okay? 

And yes, your premiums have probably gone up and they’re probably high…and there’s probably nothing for it but to pay the bill.

That or trade in your vehicle for a 20-year old Toyota Sienna that’s worth about $13 and move out of California. See? Easy!

If you want to work with a financial planner who will take a look at all parts of your financial situation, reach out and schedule a free consultation or send us an email.

Sign up for Flow’s twice-monthly blog email to stay on top of our blog posts and videos.

Disclaimer: This article is provided for educational, general information, and illustration purposes only. Nothing contained in the material constitutes tax advice, a recommendation for purchase or sale of any security, or investment advisory services. We encourage you to consult a financial planner, accountant, and/or legal counsel for advice specific to your situation. Reproduction of this material is prohibited without written permission from Flow Financial Planning, LLC, and all rights are reserved. Read the full Disclaimer.

How Much Can You Safely Spend from Your Investments?…for the Young and Financially Independent

Block Woman stands at the start of a blurry game board of Life.

You have millions of dollars. You’re 40ish years old. You’re financially independent. At least, you think you are. But that all depends on not taking too much money out of your investment portfolio. So, how much can you spend and still be “safe”?

Continue reading